Steven Furtick had an excellent post called Good To Great that is an excellent read for any church communicator.
Here's a sample:
We wouldn’t have to spend so much time yelling at students about not going to wild parties if we could teach them the implications of Acts 1:8, and they truly embraced the weight and potential of their calling as witnesses of the Most High God.
Their motivation for not going to wild parties would go from good
(the preacher told me not to and it makes God mad)
to great (God has an intricate and brilliant plan for my life and to screw it up with sin would diminish His glory).
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